The Customer Centred Innovation Map
L. A. Bettencourt & A. W. Ulwick
10 Prototyping Principles
Strategyzer
Customer Experience Mapping
Mind Tools
Is it possible to MULTITASK?
NO. The evidence is clear: You are wasting valuable time, are unproductive when you do, will be prone to make mistakes and you will feel more tired at the end of the day.