We use a meta design thinking approach which assumes we will: co-create the process and project with you; collaborate with the relevant teams and departments; provide strategic thought leadership; do the required research; connect the relevant trends and create possible scenarios; design multiple prototypes to test, learn and refine; apply behavioural science insights; construct innovative business models (if required); and in the process transfer valuable skills to you and your team.
Trend research, scenario development, strategic opportunity identification
Opportunity identification and/or validation: unique Customer Value Proposition
Human-centred design: First Mile to Last mile applied process
Ethnography: research, interviews, immersion
Opportunity identification and verification
Business Model development and validation
Eco system development: Current vs. new
Jobs-to-be-done: identification and validation
Behavioural insights: trial design, choice architecture design, EAST framework application