We work with the Business Model Canvas (from Alex Osterwalder), a strategic tool for developing new business models or documenting and improving existing ones. The Business Model Canvas consists of nine parts: customer segments, value propositions, customer relationships, channels, revenue streams, key resources, key activities, key partners and cost structure. It is a hands-on tool that offers focus, flexibility, and transparency which fosters understanding, discussion, creativity, and analysis.
Learn what is a Business Model Canvas (BMC)
Understand the difference between using the BMC vs. traditional approaches
Learn when and how to use the business model canvas
Understand how to use the 9 building blocks to construct a business model
Learn how to do business model generation – unpack different business models to understand how different businesses create and deliver value
Be able to challenge and identify potential new business models
Understand the importance of a unique value proposition
Be able to spot bad value proposition design
Know how to apply digital transformation principles to challenge existing business models or to create innovative new business models